Hooters joined UPS as a sponsor of Big Brown, owners IEAH Stables and jockey Kent Desormeaux on Wednesday. Its logo, an owl whose eyes are seen in the word Hooters, will be stitched into the side of Desormeaux’s pants.

UPS and NYRA announced a sponorship deal Thursday that will allow the logo of the world’s largest package delivery company to be displayed on the starting gate, and signage will be seen along the stretch on Belmont day. The UPS logo also will be on Big Brown’s saddle cloth as well as on the jacket of the colt’s outrider.

“We think corporate America is realizing there’s value in horse racing,” Kelly Wietsma, the president of Equisponse, which represents IEAH Stables, said. “Big Brown has been on the national news, the morning shows and all over the media. There will be 40 million people watching to see of this horse can win the Triple Crown and if he does he’s going to be one of the most celebrated athletes in 30 years. And UPS and Hooters will ride the publicity wave with him.” Make your pick and bet on Belmont!