Nike signed Big Brown to a 7 year, $80 million endorsement contract that included a $10 million signing bonus as well as the creation of a signature horseshoe, the Air Brown.

Big Brown was flown from New York to Portland in a private Nike jet stocked with the world’s finest bourbon, caviar, sugar cubes, cigars, carrots, and hay. Upon arriving on the west coast, the equine superstar’s handlers whisked him past a throng of cheering fans into a stretch limousine bound for Nike headquarters, where Brown, his 11-horse entourage, and his team of lawyers reviewed the contract one last time before signing.

Although Big Brown was approached by a number of suitors from sportswear manufacturers including Adidas, Reebok, and Pony, the undefeated 3-year-old was ultimately won over by Nike’s willingness to work closely with him to create a horseshoe conforming to his strong sense of personal style as well as his physical needs. Big Brown was reportedly impressed by Nike’s efforts when technicians used cameras to record his gait from multiple angles while he ran on a treadmill.

Despite being overwhelmed with pre-orders of Air Browns, Nike has maintained that Big Brown’s new casual line, the B2 Titanium HorseNeaks, would be available for purchase in August.